I started the new year with a couple of goals on my list, but those quickly got pushed aside. About mid-February, though, I decided I wanted to attempt to cross one of my goals off my list.
I had previously signed up with Mailchimp to try and start an email subscriber list but quickly became frustrated that everything was only available with a paid subscription. Now listen, I realize sometimes you have to invest to see a result, but as a small business owner, I already have so many expenses. I didn’t want to spend x amount of money on something and then not even like the product. Mailchimp didn’t match my branding at all and was not user-friendly. It took me forever to write up an email, design it, then get it somewhat close to my branding. By the end of it, I could only send it to a select few people, because I needed to upgrade to have more than 100 subscribers or more than one list. BOO.
Being a small business that specializes in branding, I felt like my emails needed to sell myself. Who was I to preach about how important branding was when I couldn’t even send out an email that matched my brand?? Then I found Flodesk, and my investment was finally worth the money.
So why, Flodesk? Well, a couple of reasons!
Unlike Mailchimp, Flodesk doesn’t penalize you for growing your subscriber list. This was super important to me as a small business trying to build my subscriber list. I didn’t want to have to fork out more money for another list (for example, I have one for my freebie downloads, one for S&SCO subscribers, etc.). Whether you are small like me and building your list or already have a marketing empire, you pay the same monthly price.
Obviously, this was HUGE since I specialize in branding. For the first time in email marketing, you can use custom fonts, colors, and image collages. Yes, please!! I can make my emails on-brand and seamless.
Want to look like you have an entire marketing team? Look no further! Flodesk puts the power of a professional designer in your pocket. Even if you don’t have any design experience, they make it super easy with their click and drag email builder. Create beautifully branded emails (with no coding required) in just a few minutes.
To get you started, Flodesk has a library of gorgeous templates to help you welcome, nurture, and convert subscribers into customers. Built-in partnerships with other successful entrepreneurs, each template is designed to help you up your email game. Oh, and customizing them is simple. A few clicks and the templates transform to match your brand’s unique look and feel.
Want an easy way to connect email subscribers with the incredible content you’re sharing on social? Flodesk has you covered. Easily integrate your Instagram account into outgoing emails to showcase your most recent posts. Create a horizontal gallery or pin-board style collage in seconds.
You can forget all about the stress that comes from tagging. No more duplicate tags or thinking about it took late – Flodesk does all of the tagging for you! You can see which of your subscribers are most engaged, what they signed up for, what they clicked on… there’s tons of data automatically captured for you! And you have full segmentation capabilities!
Disclosure: Some of the links in this post are affiliate links, and if you go through them to make a purchase, I will earn a commission. Keep in mind that I only share about companies that I genuinely believe in, and wouldn’t recommend something that I don’t personally use.
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