Desro Design Co.
Kentucky-based interior design studio Desro Design Co. had a clear aesthetic vision and a growing clientele — what they didn't yet have was a brand identity or digital presence that could hold it all. They came to Salt & Spruce with a logo and an Instagram account. We left them with something much more: a fully realized brand and a custom Showit website that finally matched the studio they'd been quietly building.
Brand Identity and Custom Showit Website
Featuring the Color Concierge - a custom plugin and interactive user experience.
Industry: Interior Design
We started at the foundation. Brand strategy came first — clarifying their positioning, defining their ideal client, and giving their visual identity the depth it needed to actually communicate something. From there, we developed a complete brand system built around the Desro signature style: relaxed yet elevated, modern but warm.
The custom Showit website was designed to do two things well: showcase their portfolio with clarity and support the client experience from the very first visit. Every layout decision was intentional. Every detail considered.
One of the more custom pieces of this project was the Color Concierge — a built-in WordPress feature I developed specifically for Desro that lets visitors browse curated paint color recommendations from Sherwin-Williams, Farrow & Ball, and Benjamin Moore. It's the kind of added value that turns a beautiful website into a genuinely useful resource for their audience.
The Work
A refined digital home that feels true to who Desro Design Co. is — and gives them the foundation to grow into who they're becoming.
The result
“This project has without a doubt been a true labor of love... My friend and amazing graphic design expert, Jenrette of Salt + Spruce Creative Co., truly made my vision become a reality, exceeding every expectation along the way."
— Courtney, owner
Classic interiors, modern perspective.
