A collection of thoughtful posts, practical resources, and creative inspiration. From behind-the-scenes looks at recent projects to helpful tips on branding, websites, and running a small creative business - you’ll find it all here.
There’s a particular kind of creative business that flies under the radar for a while — quietly building something beautiful, cultivating a real clientele, developing a point of view that’s entirely their own. And then one day, they look up and realize their brand hasn’t kept pace with any of it. That’s exactly where Desro […]


Your first website got you here. It was probably built on a template you customized yourself, maybe on a platform you chose because it was the easiest option at the time. It worked. It got you online, gave you some credibility, helped you land your first clients. That version of your website did exactly what […]

There’s a particular kind of creative business that flies under the radar for a while — quietly building something beautiful, cultivating a real clientele, developing a point of view that’s entirely their own. And then one day, they look up and realize their brand hasn’t kept pace with any of it. That’s exactly where Desro […]

There’s a particular kind of discomfort that’s hard to name at first. Your business is doing well, really well, actually. You have clients you love, work you’re proud of, a reputation you’ve built over years. But somewhere along the way, you started hesitating before sharing your website link. You’ve quietly stopped posting portfolio work because […]

If you’re a wedding professional—planner, photographer, florist, stationer, venue coordinator—you’ve likely heard about Showit. Maybe you’ve scrolled through template shops, admired the drag-and-drop freedom, or wondered if it’s actually worth the switch from whatever platform you’re currently using. Here’s what you need to know: Showit isn’t just another website builder. It’s a tool that gives […]

If you’re still using Linktree or another third-party tool to share your links on Instagram, you’re missing an opportunity to bring followers directly to your website. A custom links page for Instagram lets you control the design, showcase your brand personality, and keep your audience on your site instead of sending them elsewhere. In this […]

Whether you’ve just launched your website or you’re giving your existing site some extra love, setting up Google Search Console is a must. Think of it as your site’s direct line to Google – it tells you how your site is performing, helps you spot technical issues, and shows which pages are being indexed. In […]
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Salt and Spruce Creative Co. specializes in custom Showit website design and strategic branding for creatives and wedding professionals. Serving photographers, planners, florists, venues, and creatives nationwide with clarity, intention, and conversion-focused design.