The Journal

You’ve done the work. You’ve refined your process, elevated your craft, built a reputation that precedes you. You’ve even raised your prices. But the inquiries aren’t reflecting it. You’re still hearing from clients who hesitate at your rates, who want to negotiate scope, who don’t quite grasp what they’re investing in. Most of the time, […]

There’s something I love about working with photographers on their own brands. They spend so much of their time making other people look and feel their best — there’s a real joy in turning that same care back toward them. Alicia Savoly of Peach Photography came to me ready for that. Based in New Jersey […]

If you’ve been looking into a new website, you’ve probably come across Showit — and the two main ways to build one: starting with a professionally designed template, or building from scratch with a designer. Both are solid options. But they’re not the same, and choosing the wrong one for your stage of business can […]

You’re booked out. Your work has evolved. The inquiries don’t quite match where you are. Sound familiar? Here are five clear signs it’s time to raise your rates — and a straightforward framework for making the shift without losing sleep or income.

Your first website got you here. It was probably built on a template you customized yourself, maybe on a platform you chose because it was the easiest option at the time. It worked. It got you online, gave you some credibility, helped you land your first clients. That version of your website did exactly what […]

There’s a particular kind of creative business that flies under the radar for a while — quietly building something beautiful, cultivating a real clientele, developing a point of view that’s entirely their own. And then one day, they look up and realize their brand hasn’t kept pace with any of it. That’s exactly where Desro […]

There’s a particular kind of discomfort that’s hard to name at first. Your business is doing well, really well, actually. You have clients you love, work you’re proud of, a reputation you’ve built over years. But somewhere along the way, you started hesitating before sharing your website link. You’ve quietly stopped posting portfolio work because […]

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If you’re a wedding professional—planner, photographer, florist, stationer, venue coordinator—you’ve likely heard about Showit. Maybe you’ve scrolled through template shops, admired the drag-and-drop freedom, or wondered if it’s actually worth the switch from whatever platform you’re currently using. Here’s what you need to know: Showit isn’t just another website builder. It’s a tool that gives […]

Compare Showit, Squarespace, and Shopify to choose the best website platform for your creative business and long-term growth.