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Portfolio & Case Studies

Breaking Ordinary Co.

written by

Jenrette Fowler

published on

October 9, 2021

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Portfolio & Case Studies

PROJECT OVERVIEW

Logo design for Breaking Ordinary Co.  — a boutique copywriting studio.

INDUSTRY

Copywriting Studio

WORK COMPLETED

Logo Design

ABOUT THE BRAND

“I am a Conversion Copywriter for small business owners. I specialize in Brandscripts (words for your website) and Social Scripts (social media management). My passion is to help busy business owners differentiate their message so their true value can be seen and heard. My website is set up with complete copy that I feel gives a thorough explanation of my offerings.”

A hand rests on a spiral notebook and a closed laptop. Abstract white geometric shapes are overlaid in the center. The image is in black and white with soft shadows.
  • A blurred grayscale image with an abstract BO logo above the orange text BREAKING ORDINARY and BRAND COPYWRITING STUDIO. The lower part says PRIMARY LOGO. A partial arm and hand are visible on the right.
  • Logo for Breaking Ordinary Brand Copywriting Studio on a dark background, with a stylized orange monogram above the business name in modern orange text.
  • White text on a dark green background reads “BREAKING ORDINARY” with smaller text below that says “BRAND COPYWRITING STUDIO.”.
  • White abstract geometric logo resembling mirrored letter B shapes above and an oval with lines below, centered on an orange background.
  • Five evenly spaced circles in a row on a white background, colored from left to right: orange, light pink, dark green, muted teal, and dark blue. Text at the bottom reads “Salt + Spruce Creative Co.”.
  • A brand style guide for Breaking Ordinary, a copywriting studio. It shows the logo, color palette, logo variations, stationery, and contact info in a modern, minimalist design with green, orange, cream, and peach tones.
  • Six color swatches labeled: Sedona (red), Salmon (pink), Fern (dark green), Robin Egg (light teal), Linen (light beige), and Oxford (navy); color palette designed by Salt & Spruce Creative Co.

Color Palette

  • Bright orange color block with “Sedona” written vertically in large serif font, and color details: RGB 255 92 57, HEX #FF5C39, Pantone 171 C. SALT + SPRUCE CREATIVE CO. in small text along the left edge.
  • A solid salmon-colored background with white text: SALT + SPRUCE CREATIVE CO. Salmon, plus color details: RGB 255 179 171, HEX #FFA9AE, PANTONE 169 C.
  • A solid robin egg blue background with white text: “SALT + SPRUCE CREATIVE CO. Robin Egg” on the left, and “RGB 147 187 194, HEX #8CBFBF, PANTONE 4175 C” in the bottom right corner.
  • A dark teal color swatch labeled “Oxford” with text giving its codes: RGB 37 55 70, HEX #1E363E, and Pantone 7546 C. SALT + SPRUCE CREATIVE CO. is written vertically on the left side.
  • A color swatch labeled Linen, showing a soft off-white shade. Text includes: SALT + SPRUCE CREATIVE CO., RGB 229 227 221, HEX #E8E3D7, and PANTONE P 169-1 C.
  • A deep green color swatch labeled Fern with its RGB (2 70 56), HEX (#004732), and Pantone (3308 C) codes. The text SALT + SPRUCE CREATIVE CO. appears along the left side.

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BEHIND THE screen

Hi, I'm  Jenrette.

I believe that slow, intentional design has staying power. That’s what led me to start Salt & Spruce Creative: to help passionate business owners bring their vision to life with brand and web design that’s refined, strategic, and rooted in story.

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