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Portfolio & Case Studies

Bump Flow

written by

Jenrette Fowler

published on

January 10, 2021

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Portfolio & Case Studies

PROJECT OVERVIEW

Brand and custom web design for Bump Flow – a prenatal yoga studio based in Destin, Florida.

INDUSTRY

Yoga Studio

WORK COMPLETED

Brand Design & Website Design

A minimal website and mobile page mockup featuring a yoga or wellness service. The design is light, with soft colors, a floral logo, images of a woman outdoors, and sections for in-person and virtual classes.
  • A softly lit image of a pregnant woman in a pastel floral dress standing on a beach. In the center, a floral wreath frames the text “Bump Flow prenatal yoga.” Primary Logo appears at the bottom.
  • Text on a muted green background reads BUMP FLOW in large, elegant white font. Below, in cursive, it says prenatal yoga. At the bottom, small text reads SECONDARY LOGO.
  • Centered on a pale beige background, elegant sage green letters B and F are overlapped in a serif font. The word SUBMARK is small and spaced out at the bottom in black.
  • Six muted color circles arranged in two rows: top row is olive green, beige, and dusty pink; bottom row is light gray, sage green, and off-white, on a white background labeled Color Palette.
  • Minimal, elegant website homepage with soft pastel tones, featuring a floral logo, menu bar, images of a woman, service options (in-person, virtual, special classes), testimonials, and a newsletter subscription section.
  • Website page titled About for Bump Flow, featuring a photo of a woman in a flowy dress, a brief introduction of local and virtual classes, and a section introducing teacher Murta Muce with her photo and bio.

Color Palette

  • A sage green color swatch featuring the text SAGE in large letters, SALT + SPRUCE CREATIVE CO. vertically, and the values R152 G156 B131 and #989C83 in the bottom right corner.
  • Minimalist beige graphic with BONJOUR in large vertical white letters, SALT + SPRUCE CREATIVE CO. on the left side, and the color code R226 G218 B211 #E2DAD3 in the bottom right corner.
  • A soft pink background displays the word SHILO in large white letters, rotated vertically. Smaller white text reads SALT + SPRUCE CREATIVE CO. and “R228 G181 B170 #E4B5AA” in the bottom right corner.
  • A minimalist graphic with a light grey background labeled MIST GREY in large vertical text. Additional text reads “SALT + SPRUCE CREATIVE CO.,” “R212 G214 B213,” and “#D4D6D5.”.
  • A light gray-beige background labeled MYSTIC in large vertical letters, with SALT + SPRUCE CREATIVE CO. along the left, and the color details R187 G187 B174 and #BBBBAE in the bottom right corner.
  • Minimalist design with the word ROMANCE in large, pale green vertical letters. Along the left edge, SALT + SPRUCE CREATIVE CO. is written. Lower right corner shows R236 G235 B233 #ECEBE9 on a light background.
Two minimalist business cards lie on a beige fabric with a sprig of dried leaves. One card is sage green with a delicate wreath design; the other is light gray with contact information and elegant text.
  • Poster for a blog post titled Bump Flow Prenatal Yoga, featuring a floral wreath design and a faint image of a pregnant woman in a flowing dress standing on a beach.
  • A tan rectangular graphic with white text reading Bump Flow Prenatal Yoga. The words On the Blog appear on the sides, and saltandspruceco.com is at the bottom. Minimalist lines decorate the corners.
  • A pregnant woman in a flowing dress stands barefoot on the beach; text above reads “Bump Flow Prenatal Yoga.” The logo BF is overlaid on the photo. Website: saltandspruceco.com.

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BEHIND THE screen

Hi, I'm  Jenrette.

I believe that slow, intentional design has staying power. That’s what led me to start Salt & Spruce Creative: to help passionate business owners bring their vision to life with brand and web design that’s refined, strategic, and rooted in story.

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