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Portfolio & Case Studies

Kristine Herman Photography: Brand Design for a Wedding Photographer

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Jenrette Fowler

published on

March 14, 2024

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Brand Design, Portfolio & Case Studies

Kristine Herman Photography is a wedding photographer looking for a brand identity that felt polished, cohesive, and aligned with her work. This project focused on wedding photography brand design, creating a visual identity that reflects her style and attracts the right clients.

PROJECT OVERVIEW

Semi-custom brand for Kristine Herman  — a San Francisco wedding photographer.

INDUSTRY

Wedding Photography

WORK COMPLETED

Semi-Custom Brand – Collective

Photo credit: Kristine Herman

A bride and groom stand on a grand staircase inside an elegant, ornate building, capturing the essence of wedding photography brand design. KRISTINE HERMAN PHOTOGRAPHY is written across the image in large white letters.
White strips arranged in a cross on a light gray background, each displaying the text KRISTINE HERMAN in black—some overlapping and partially visible—evoke the elegant simplicity of a wedding photography brand design.
Elegant outdoor wedding reception setup with wooden chairs and white tablecloths under trees and umbrellas. A decorative “KH” monogram highlights the image, showcasing refined wedding photography brand design.
Embossed logo on textured gray paper, featuring the letters K and H in a stylized font inside an ornate oval frame—perfect for a refined wedding photography brand design.
Text on a textured, off-white background reads KRISTINE HERMAN PHOTOGRAPHY in a light, elegant font, reflecting a refined wedding photography brand design. A subtle shadow appears on the left side of the image.
A branding mood board for Kristine Herman Photography featuring pastel color swatches, elegant serif and script fonts, a seaside church photo, and minimalist logo designs for a refined wedding photography brand design.
A light blue color swatch labeled Hawkes Blue—perfect for wedding photography brand design—with color codes: HEX #D8DDE3, RGB 216, 221, 227, CMYK 4, 2, 0, 10. SALT + SPRUCE CREATIVE CO. is written vertically on the left.
A minimalist color swatch for wedding photography brand design, labeled Solitude with HEX #E9ECF1, RGB 233, 236, 241, and CMYK 3, 2, 0, 5. Features vertical SALT + SPRUCE CREATIVE CO. on a light gray background.
A light beige background showcases “Pampas” vertically in an elegant font, perfect for a wedding photography brand design—HEX #CFCAC1, RGB 207 202 193, CMYK 0 2 6 18—with SALT + SPRUCE CREATIVE CO. along the left edge.
Minimalist wedding photography brand design featuring text: Romance in large serif font, SALT + SPRUCE CREATIVE CO. vertically, and color details: HEX #F1EFEB, RGB 241, 239, 235, CMYK 0, 0, 2, 5 on a pale background.
A color sample labeled Wild Sand, perfect for wedding photography brand design, features a beige/tan background. HEX #E7E4DD, RGB 231, 228, 221, and CMYK 0, 1, 4, 9. SALT + SPRUCE CREATIVE CO. appears vertically on the left.

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BEHIND THE screen

Hi, I'm  Jenrette.

I believe that slow, intentional design has staying power. That’s what led me to start Salt & Spruce Creative: to help passionate business owners bring their vision to life with brand and web design that’s refined, strategic, and rooted in story.

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