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Portfolio & Case Studies

La Pêche Journal

written by

Jenrette Fowler

published on

May 21, 2020

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Portfolio & Case Studies

PROJECT OVERVIEW

Logo design for a motherhood journal featuring maternity, newborn, family, and event photography.

INDUSTRY

Lifestyle & Motherhood Blog

WORK COMPLETED

Brand Design

Minimalist design with beige background and elegant peach-colored text reading la PÊCHE, with la in cursive and PÊCHE in uppercase serif font.
  • A logo featuring a delicate line drawing of a peach with leaves, above the words “la PÊCHE journal” in elegant fonts, set against a blurred outdoor background with greenery and palm leaves.
  • Minimalist logo on a white background with “la PÊCHE journal” in elegant serif and script fonts, and the words “SECONDARY LOGO” in small text at the bottom.
  • Six pastel-colored circles are arranged in two rows on a light gray background. The colors include muted pink, sage green, light gray, olive green, creamy beige, and dusty rose. Text below reads Color Palette.
  • White line art of two peaches with leaves on a muted pink background, with soft palm shadows overlaying the image. Text at the bottom reads DECORATIVE IMAGE.
A branding board for Le Pêche Journal features peach illustrations, handwritten-style fonts, watercolor textures, and a pastel color palette of beige, blush, sage, and taupe, along with contact info at the bottom.
  • A softly lit image of a baby in light clothing with text overlay: La Pêche Journal and On the Blog, with a peach illustration. Website saltandspruceco.com appears at the bottom.
  • A gray cover with white minimalist text that reads LA PÊCHE JOURNAL. ON THE and BLOG are written vertically on the sides, and SALTANDSPRUCECO.COM is at the bottom.
  • A close-up photo of a baby wearing a grey outfit, with a peach illustration overlay. The top reads LA PÊCHE JOURNAL and the bottom displays saltandspruceco.com on a light grey background.

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BEHIND THE screen

Hi, I'm  Jenrette.

I believe that slow, intentional design has staying power. That’s what led me to start Salt & Spruce Creative: to help passionate business owners bring their vision to life with brand and web design that’s refined, strategic, and rooted in story.

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