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Portfolio & Case Studies

Lexington Horse Connection

written by

Jenrette Fowler

published on

August 21, 2018

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Portfolio & Case Studies

PROJECT OVERVIEW

Logo design for Lexington Horse Connection  — an online equestrian publication showcasing Lexington, Kentucky, and the surrounding areas.

INDUSTRY

Equestrian Publication

WORK COMPLETED

Brand Design

Minimalist white line drawing of a horse with a saddle on a dark blue background. Below the drawing are the words Lexington Horse Connection in elegant, uppercase font.
  • Minimalist white outline of a horse above the text LEXINGTON HORSE CONNECTION on a background of a grassy field with grazing horses and distant trees, labeled PRIMARY LOGO at the bottom.
  • A minimalist logo with the overlapping teal letters LHC on a light beige background. The text SECONDARY LOGO appears in small, black, uppercase letters at the bottom.
  • A collage of equestrian-themed photos, including a gated entrance, horses with riders, saddles, a stable building, and people in colorful jockey uniforms walking together.

Color Palette

  • A soft blue color swatch labeled Heather with white text, showing the RGB values R163 G185 B196 and hex code #A3B9C4. SALT + SPRUCE CREATIVE CO. is written vertically on the left.
  • A beige color swatch labeled Sour Dough. The left side reads SALT + SPRUCE CREATIVE CO. vertically. The bottom right displays the values: R202 G185 B158 and #CAB99E.
  • A solid slate gray color sample labeled Comet with text listing SALT + SPRUCE CREATIVE CO., RGB values R103 G103 B117, and hex code #676775 in white on the gray background.
  • Minimalist design on an off-white background with Panache in large, vertical, orange text. Smaller orange text reads SALT + SPRUCE CREATIVE CO. and color details: R245 G248 B243 #F5F8F3 in the bottom right corner.
  • Solid orange background with white text. Large vertical text on the left reads Whiskey Sour. Smaller text in the bottom left corner says SALT + SPRUCE CREATIVE CO. Bottom right has color info: R218 G141 B85 #DA8D55.
  • A solid teal color swatch labeled Ming with text on the side reading SALT + SPRUCE CREATIVE CO. and color details R64 G111 B111 and #406F6F in the lower right corner.
  • A grayscale graphic with a close-up of a horses eye in the background. White text reads Lexington Horse Connection with a horse outline above. The website saltandspruceco.com appears at the bottom.
  • A minimalist gray graphic with white text that reads Lexington Horse Connection. ON THE is written vertically on the left, BLOG on the right, and saltandspruceco.com at the bottom.
  • A group of horses graze in a field with a distant tree line and a large house in the background; the letters “LHC” are overlaid on the image. Text above reads Lexington Horse Connection.

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BEHIND THE screen

Hi, I'm  Jenrette.

I believe that slow, intentional design has staying power. That’s what led me to start Salt & Spruce Creative: to help passionate business owners bring their vision to life with brand and web design that’s refined, strategic, and rooted in story.

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