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There’s a particular kind of creative business that flies under the radar for a while — quietly building something beautiful, cultivating a real clientele, developing a point of view that’s entirely their own. And then one day, they look up and realize their brand hasn’t kept pace with any of it. That’s exactly where Desro […]

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A laptop displaying a colorful website rests on a neatly made bed with white bedding; a bedside table with a lamp and small bottles is in the background.
A smartphone, tablet, and laptop display different screens: the phone and tablet show a website with a woman’s photo, while the laptop screen shows a graphic design interface with 30% repeated three times.

Being a small business that specializes in branding, I felt like my emails needed to sell myself. Who was I to preach about how important branding was when I couldn’t even send out an email that matched my brand?? Then I found Flodesk, and my investment was finally worth the money.

So why, Flodesk? Well, a couple of reasons!

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Minimalist design on a muted pink background featuring a line drawing of two peaches with leaves above the text la PÊCHE and journal written in elegant white script.

Brand design for a motherhood journal featuring maternity, newborn, family, and event photography.

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Logo with the words the VL in large stylized letters and COLLABORATIVE DESIGN below, outlined by a gold rectangle with vertical gold lines on the right. The background is light gray.

Logo design for The Velvet Loom — an interior design firm based in Lexington, KY.

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Beige square graphic with minimalist white text: Font Spotlight, Volume two, May Edition, and Salt + Spruce Creative Co along the left border. Simple and elegant design.

Volume 2 of our font spotlight series! I have always loved fonts and the way they can totally change the look of marketing material, logos, branding, etc.

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Five circles in a row display a color palette: teal, off-white, dark green, muted blue-gray, and light beige. The text reads May Color Palette in the top right and Salt - Spruce Creative Co at the bottom.

This month’s color scheme was inspired by one of my favorite places in the world…Highlands, NC! Read the post to grab the color codes.

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A blue graphic with the words FONT SPOTLIGHT in the top right, volume ONE centered, APRIL EDITION below, and SALT • SPRUCE CREATIVE CO vertically on the left side.

I have always loved fonts and the way they can totally change the look of marketing material, logos, branding, etc. With that, I’m excited to launch a new Font Spotlight every month highlighting some of my favorite fonts – paid and free!

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A collection of 13 minimalist mood board templates for Canva, displayed in a grid on a light grey background, featuring neutral-toned photos and color swatches. Text at the top reads 13 Free Mood Board Templates for Canva.

13 mood board templates you can use to DIY your own brand mood board or for a creative break.

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Shadow of a palm frond cast on a grey wall, with the large white letters LA centered in the foreground.

Logo design for Lane Albers Photography, a wedding and portrait photographer in Texas and Georgia.

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Minimalist brand design on a gray background featuring a white line drawing of flowers above the text NICOLE BIELENIN in uppercase, with Nicole Bielenin Photography in elegant cursive below.

Full branding and Wordpress template customization for Nicole Bielenin Photography, a family and newborn photographer in the 30A area of Florida.

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A card on a wooden desk displays a logo of a horse jumping over a green and yellow check mark, with the text Team Clear Equestrian below. A pen and wooden bowl are nearby, with a black background.

Team Clear Equestrian is an equestrian training center and team located in Lexington, Kentucky.

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