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There’s a particular kind of creative business that flies under the radar for a while — quietly building something beautiful, cultivating a real clientele, developing a point of view that’s entirely their own. And then one day, they look up and realize their brand hasn’t kept pace with any of it. That’s exactly where Desro […]

A laptop displaying a colorful website rests on a neatly made bed with white bedding; a bedside table with a lamp and small bottles is in the background.

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A collage of February-themed images: cookies and tea, heart-shaped candies, a hand holding a vase of flowers, a red bra with perfume, a heart-shaped cookie tray, a woman with pink balloons by a red car, and pink balloons in a living room.

February Mood Board “Be patient – you were brought to this place for a reason — there’s more happening behind the scences than you can see.” – Lindsey Eryn – Image Credits (left to right): Sarah Michiko – Style Me Pretty – Afloral – TheMamaNotes – La Petite Noob

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Three tablet devices display an online form with a welcome message, client information fields, and a small image at the top, all set against a plain light gray background.

Dubsado is a great CRM tool that I have been using for years. Dubsado handles all my invoicing, forms, and contracts, and I love that I can customize each form and questionnaire to match my brand.

Obviously, I’m obsessed with branding and keeping everything consistent, and customizing your forms is a simple way to elevate your brand.

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Nine tablets display various onboarding or client information forms and welcome screens with modern, minimalist designs, arranged in a scattered flat lay on a dark surface. The central tablet shows a Welcome page.

Dubsado is a powerful CRM for photographers and creative service providers, but its default forms don’t always reflect a polished brand experience. In this post, we’re walking through how to customize your Dubsado forms so they feel cohesive, on-brand, and aligned with the client experience you’re building. Please note: this is my take on it […]

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A round marble table holds a tablet displaying The Platform Comparison Guide, a white stylus, and a cup of latte with heart-shaped foam art on a light chevron-patterned floor.

Deciding on your platform for your website is one of the hardest choices I feel like business owners can make. You’ve decided you need an online presence, but which one?! Why are there so many options?!

That’s where I come in! I’ve narrowed it down to my top three recommendations – Showit, Squarespace, and Flothemes with Wordpress.

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A tablet and a smartphone display a minimalist website with a soft, neutral color palette. The site offers local in-person and virtual classes, featuring images of a woman outdoors and floral elements.

PROJECT OVERVIEW Brand and custom web design for Bump Flow – a prenatal yoga studio based in Destin, Florida. INDUSTRY Yoga Studio WORK COMPLETED Brand Design & Website Design Color Palette

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Minimalist tan graphic with white text reading Font Spotlight, Volume Three, October Edition, and Salt + Spruce Creative Co.

Volume 3 of our font spotlight series! I have always loved fonts and the way they can totally change the look of marketing material, logos, branding, etc.

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A website mockup displays an art studio page featuring a colorful painting in the center, flanked by large windows with blue curtains; text sections and navigation links appear above and below on a neutral beige background.

PROJECT OVERVIEW Website design for CJH Art + Design — an artist based in Birmingham, Alabama. INDUSTRY Artist WORK COMPLETED Website Design – Squarespace Color Palette

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A smartphone, tablet, and laptop display different screens: the phone and tablet show a website with a woman’s photo, while the laptop screen shows a graphic design interface with 30% repeated three times.

Being a small business that specializes in branding, I felt like my emails needed to sell myself. Who was I to preach about how important branding was when I couldn’t even send out an email that matched my brand?? Then I found Flodesk, and my investment was finally worth the money.

So why, Flodesk? Well, a couple of reasons!

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Minimalist design on a muted pink background featuring a line drawing of two peaches with leaves above the text la PÊCHE and journal written in elegant white script.

Brand design for a motherhood journal featuring maternity, newborn, family, and event photography.

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Logo with the words the VL in large stylized letters and COLLABORATIVE DESIGN below, outlined by a gold rectangle with vertical gold lines on the right. The background is light gray.

Logo design for The Velvet Loom — an interior design firm based in Lexington, KY.

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