There’s a particular kind of creative business that flies under the radar for a while — quietly building something beautiful, cultivating a real clientele, developing a point of view that’s entirely their own. And then one day, they look up and realize their brand hasn’t kept pace with any of it.
That’s exactly where Desro Design Co. was when we started working together.
This Kentucky-based interior design studio had been thoughtfully building their business for two years. They had a logo. They had an Instagram presence that was doing its job. What they didn’t have was a brand strategy, a complete visual identity, or a website. For a studio whose entire offering is rooted in how spaces look and feel, that gap mattered.
The Starting Point
When Courtney came to Salt & Spruce, the brief was clear: they needed a brand that could hold the weight of who they were becoming, and a custom website design for their interior design studio that could do the same.
Before we touched a single design element, we went back to strategy. Who is she? Who is she for? What should someone feel the moment they land on the site? Those questions shaped everything that followed.
From there, we built out a complete brand identity — one that captured the her signature style. Relaxed, but elevated. Modern, with warmth. The kind of design that feels considered without trying too hard.
Designing the Website
The custom Showit website was designed around two priorities: portfolio presentation and client experience.
Interior design is a visual field, and the site needed to let the work speak. Clean editorial layouts, generous whitespace, and a confident structure give each project room to breathe. Nothing competes. Everything supports.
For the client experience side, every touchpoint was thought through — from how a prospective client moves through the site, to what they find when they get there.
The Color Concierge
One of my favorite details of this project was a fully custom feature I built using WordPress: the Color Concierge. It’s a curated collection of Courtney’s favorite paint color recommendations, spanning Sherwin-Williams, Farrow & Ball, and Benjamin Moore.
For an interior design studio, this kind of resource is genuinely valuable to their audience. It positions Desro Design as a knowledgeable guide — not just someone who designs beautiful spaces, but someone who can help you think through the details of your own. It’s also a meaningful differentiator. As a luxury website design agency working with creative service businesses, I’m always looking for ways to build features that are specific, useful, and true to each studio’s voice. This was one of those moments.
The Result
When Courtney launched, she described it as “a true labor of love” — layered, intentional, and built with every end user in mind. The feedback that meant the most? That the site exceeded every expectation.
That’s the goal with every project: a website that feels inevitable. Like it couldn’t have been built any other way.
If you’re an interior designer looking for custom Showit website design that reflects the depth of your work, I’d love to talk through what that could look like for your studio.
Get in touch and let’s start there.
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