back

Portfolio & Case Studies

The Velvet Loom

written by

Jenrette Fowler

published on

May 21, 2020

share to

Facebook

Pinterest

X (Twitter)

Email

filed under

Portfolio & Case Studies

PROJECT OVERVIEW

Logo design for The Velvet Loom — an interior design firm based in Lexington, KY.

INDUSTRY

Interior Design

WORK COMPLETED

Brand Design

Logo with the words the VL in large stylized letters and COLLABORATIVE DESIGN below, outlined by a gold rectangle with vertical gold lines on the right. The background is light gray.
  • Logo with text the WL Collaborative Design in elegant fonts, gold and gray lines, and a soft white background with subtle light and shadow patterns; PRIMARY LOGO is written at the bottom.
  • A modern, sunlit interior features a curved staircase and a stylish sofa with yellow and patterned cushions. Overlaid text reads “THE VELVET LOOM VL” with “SECONDARY LOGO” at the bottom.
  • Six circles in two rows show a color palette: mustard yellow, charcoal gray, cream, blush pink, light blue, and black, set against a light gray background. The words Color Palette are below.
  • A mood board featuring abstract art, textured patterns, a gold chandelier, motivational quote, ornate mirror, drinks with fruit, marble, agate, and botanical sketches, all arranged in a 3x3 grid with neutral, gold, and blue tones.
Text logo on a mustard yellow background reads the VELVET LOOM in elegant, white serif and script fonts.

Color Palette

  • A mustard yellow background with GOLDEN HOUR in large vertical white text. Smaller text reads “SALT + SPRUCE CREATIVE CO.” and color details: CMYK, RGB, and hex code #AF8A40.
  • A muted blue-gray color swatch labeled STEEL BLUE with text indicating CMYK, RGB, and hex values. SALT + SPRUCE CREATIVE CO. is written vertically along the left side.
  • A minimalist beige color swatch labeled MARSHMALLOW vertically, with branding Salt + Spruce Creative Co. on the left. Color details: CMYK 0, 2, 100, 12; RGB 225, 221, 210; HEX #E1DDD2.
  • A soft, pale pink background labeled BALLET SLIPPERS in elegant white vertical text, with color values CMYK: 0, 12, 100, 16, RGB: 214, 189, 180, and HEX: #D6BDB4 in the bottom right corner.
  • Minimalist design with light blue background. Large vertical gold text reads BLUE HYDRANGEA. Smaller gold text on the left reads SALT + SPRUCE CREATIVE CO. Bottom right lists color codes: CMYK, RGB, and hex value #CBCBCE.
  • A dark charcoal color swatch with text: SALT + SPRUCE CREATIVE CO., CHARCOAL in large letters, and color codes: CMYK: 100, 45, 46, 89, RGB: 0, 16, 29, #00101D on a dark background.
Branding board for The Velvet Loom featuring logos, color swatches, a gold modern light fixture, and a staircase photo. Branding uses neutral tones, elegant fonts, and geometric elements. Contact info at the bottom.
  • A minimalist graphic with the text The Velvet Loom and Collaborative Design on a textured gray background. Vertical gold and gray lines and On the Blog appear on the right. Website: saltandspruceco.com.
  • A minimalist gray poster with white text that reads “THE VELVET LOOM.” Vertical text on the left says “ON THE.” Vertical text on the right says “BLOG.” Bottom center text reads “SALTANDSPRUCECO.COM.”.
  • Promotional graphic for The Velvet Loom, featuring a modern interior staircase with seating and bold white VL letters overlaid. Website saltandspruceco.com is at the bottom.

+ view the comments

Leave a Reply

Your email address will not be published. Required fields are marked *

BEHIND THE screen

Hi, I'm  Jenrette.

I believe that slow, intentional design has staying power. That’s what led me to start Salt & Spruce Creative: to help passionate business owners bring their vision to life with brand and web design that’s refined, strategic, and rooted in story.

Learn More

the LATEST

Visit Blog Home

Several tablets display pages from the Curly Chemistry Shopify website design, featuring product consultations, ingredient information, and soft pastel backgrounds with textures and decorative graphics.

featured

Curly Chemistry: Custom Shopify Website for a Cosmetic Chemist

Custom Shopify website for Curly Chemistry — A cosmetic chemist specializing in textured hair.

MORE TO EXPLORE

Carolina Duran Photography

Read on the Blog

Desro Design Co.

Coming Soon