You know something’s off with your website, but you can’t quite put your finger on it.
Maybe it’s the way visitors seem to bounce after a few seconds. Maybe it’s the inquiry form that sits empty week after week. Maybe it’s just the nagging feeling that your site doesn’t match the level of work you’re actually delivering.
You built a beautiful business. You’re creating magic for your clients—perfecting timelines, capturing golden hour, designing breathtaking florals, orchestrating unforgettable days. But your website? It’s not pulling its weight.
Here’s the thing: you didn’t get into this industry to become a web designer. You got into it because you’re passionate about weddings, about making people’s most important day absolutely perfect. The last thing you want to think about is fixing navigation issues or optimizing conversion rates.
But you also know your site is the first impression most couples get of your work. And right now, it’s not showing them what you’re truly capable of.
That’s where a Website Design Audit comes in.
What a Website Design Audit Actually Is
A Website Design Audit isn’t about someone telling you everything that’s wrong with your site. It’s not a critique session where I tear apart your design choices.
It’s fresh, expert eyes looking at your website objectively and spotting what you’re too close to see.
Think of it like this: when you’re deep in wedding planning season, sometimes you can’t see the forest for the trees. You need someone who isn’t emotionally attached to step back and say, “Here’s what’s actually happening, and here’s how to fix it.”
That’s what this audit does for your website.
I review your site with a designer’s eye and a user experience lens, looking for:
- Design choices that aren’t serving you
- Navigation that’s confusing visitors
- Conversion opportunities you’re missing
- Technical issues that are costing you bookings
- Brand disconnects that make your site feel off
Then I give you a clear, prioritized roadmap. Not an overwhelming list of 47 things to fix. Just the specific changes that will actually move the needle.
The Three Problems I See Most Often
1. Your Site Looks DIY (And You Know It)
You cobbled together something functional, but it doesn’t match the caliber of work you’re delivering. It feels safe instead of standout.
Your Instagram looks polished. Your client deliverables are flawless. But your website? It’s giving “I built this myself in a weekend” vibes.
Your dream clients notice. They compare you to other vendors, and if your site doesn’t measure up, they move on—even if your actual work is superior.
2. Traffic Comes In, But Inquiries Don’t
People are finding your site. They’re clicking through a few pages. And then… nothing.
High bounce rates. Abandoned contact forms. Crickets in your inbox.
Something’s broken in the journey from visitor to inquiry, and you have no idea what it is. Maybe it’s buried CTAs. Maybe it’s a confusing navigation. Maybe your portfolio isn’t curated for your ideal client.
Whatever it is, it’s costing you bookings.
3. It’s Outdated And You’re Stuck
Your site felt fresh when you launched it two years ago. But now it’s showing its age.
Your work has evolved. Your pricing has changed. Your ideal client has shifted. But your website hasn’t kept up.
You know it needs updating, but you have no idea where to start without rebuilding the whole thing from scratch (which sounds expensive and overwhelming).
What You Actually Need
You don’t need someone to rebuild your entire website.
You need three specific things:
1. Fresh, Expert Eyes
Someone who can look at your site objectively and spot the missed opportunities hiding in plain sight. The design choices that are working against you. The user experience issues that are sending visitors away.
2. Clear Priorities, Not Endless Options
A focused roadmap that tells you what to tackle first, what will move the needle most, and what can wait. No overwhelming laundry lists. No decision paralysis. Just clear next steps.
3. Actionable Feedback You Can Actually Use
Specific recommendations you can implement yourself or hand off to someone else. Not vague “make it better” advice. Real, tactical changes that will transform how your site performs.
That’s exactly what the Website Design Audit gives you.
How the Website Design Audit Works
Step 1: You Book Your Audit
Choose the video audit on its own ($197), or upgrade to include 3 hours of hands-on implementation ($597, Showit sites only).
Once you book, I’ll send you a brief questionnaire asking about your business, your ideal clients, and what you’re hoping to improve.
Step 2: I Review Your Site
I go through your website page by page, looking at:
- Visual design (typography, color usage, spacing, overall aesthetic)
- User experience (navigation flow, mobile responsiveness, intuitive structure)
- Conversion optimization (CTA placement, contact forms, booking elements)
- Technical issues (broken links, loading speed, functionality)
- Brand alignment (does your site match the caliber of your work?)
I’m not just glancing through. I’m taking notes, capturing screenshots, and identifying specific opportunities for improvement.
Step 3: You Receive Your Personalized Audit (3-5 Days)
You get a custom Loom video (15-30 minutes) where I walk through your site and show you exactly what I’m seeing.
No generic advice. No templated feedback. This is specific to YOUR website, YOUR business, and YOUR goals.
I’ll point out:
- What’s working well (so you don’t accidentally change something that’s already effective)
- What’s holding you back (and why it matters)
- Specific fixes for each issue (not “improve your homepage” but “move your CTA above the fold and change the button text to X”)
You also get a PDF summary and action checklist so you can tackle changes at your own pace.
Step 4: Implementation (Optional)
If you chose the audit + implementation upgrade, I’ll spend 3 hours making the priority changes for you on your Showit site.
Delivered within 3 days of your audit approval.
You see the transformation without lifting a finger.
What’s Included in Your Audit
Personalized Video Walkthrough (15-30 minutes)
A custom Loom recording where I walk through your site page by page. This isn’t a quick glance—I’m giving you specific, actionable feedback on every major element.
PDF Summary + Action Checklist
All my recommendations organized in a clear, prioritized checklist. You’ll know exactly:
- What to tackle first
- What will have the biggest impact
- What can wait until later
- How each change will improve your site’s performance
Expert Feedback On:
Visual Design
Typography choices, color usage, spacing, overall aesthetic cohesion. Is your design elevating your brand or undermining it?
User Experience
Navigation flow, mobile responsiveness, intuitive site structure. Can visitors easily find what they’re looking for?
Conversion Optimization
Strategic placement of CTAs, contact forms, and booking elements. Are you making it easy for visitors to take the next step?
Technical Issues
Broken links, slow loading speed, functionality problems. Are technical issues driving visitors away before they even see your work?
Brand Alignment
Does your site accurately represent the caliber of your work? Does it attract your ideal clients?
Optional: Done-For-You Implementation
Upgrade to have me spend 3 hours making the highest-impact changes on your Showit site.
You approve the audit recommendations, and I handle the execution. Simple.
Real Results from Recent Audits
Here’s what happens when wedding professionals actually implement audit recommendations:
Wedding Planner – Charleston
- Issue: Beautiful site, almost no inquiries
- Key problem: Contact form was buried three clicks deep, navigation was confusing
- Changes made: Added prominent CTAs on every page, simplified contact process, reorganized service offerings
- Result: Inquiries increased from 1-2 per month to 8-10 per month within 6 weeks
Wedding Photographer – Savannah
- Issue: Getting decent traffic but booking the wrong type of clients
- Key problem: Portfolio showed all types of weddings instead of her ideal luxury aesthetic
- Changes made: Curated portfolio to show only editorial-style luxury weddings, updated homepage copy to speak directly to high-end clients, repositioned pricing
- Result: Booked three $8K+ weddings within 3 months of implementing changes
Wedding Florist – Atlanta
- Issue: High bounce rate, visitors leaving immediately
- Key problem: Site was incredibly slow (8-second load time), images weren’t optimized
- Changes made: Compressed all images, fixed technical speed issues, simplified homepage layout
- Result: Site speed improved from 8 seconds to 2 seconds; bounce rate dropped from 78% to 42%
These aren’t massive website overhauls. They’re strategic, focused changes that addressed the specific issues holding each site back.
Who This Audit Is For
This audit is perfect for you if:
✓ You have a website that’s functional but not converting the way you’d hoped
✓ You’re a wedding professional (photographer, planner, venue, florist, coordinator, stationer, etc.) ready to attract your ideal clients online
✓ You’ve been DIY-ing your site and want professional guidance on what actually needs to change
✓ Your website feels outdated or disconnected from where your business is now
✓ You’re getting traffic but not inquiries, and you’re not sure why
✓ You want specific, actionable steps instead of vague “make it better” advice
✓ You’re ready to invest in small, strategic changes that create big results
Who This Isn’t For
This audit probably isn’t the right fit if:
✗ Your website is brand new (under 3 months old) and you haven’t given it time to generate data
✗ You’re looking for a complete website redesign (that’s a different service)
✗ You’re not actually ready to implement any changes
✗ You want me to just tell you everything is perfect (I’ll be honest about what’s working and what’s not)
If you need a complete redesign instead, explore our Signature Website Design service.
Frequently Asked Questions
Nope! The video audit works for any website platform—Squarespace, WordPress, Wix, whatever you’re using. The hands-on implementation upgrade is only available for Showit sites, but the audit itself will give you clear direction no matter what platform you’re on.
What if I want implementation but I’m not on Showit?
You can still book the audit and use the detailed checklist to make changes yourself or share it with your web developer/designer. The recommendations will be just as valuable and actionable.
How detailed is the feedback?
Very. This isn’t a quick glance—I’m reviewing your site with a designer’s eye and giving you specific, page-by-page feedback. You’ll know exactly what to change and why it matters.
What’s the turnaround time?
You’ll receive your audit video and PDF within 3-5 business days of purchase. If you upgrade to implementation, those changes will be completed within 3 additional days after you approve the audit recommendations.
Can I ask questions after I receive the audit?
Absolutely. You’ll have the opportunity to ask clarifying questions via email after reviewing your audit. I want to make sure you fully understand the recommendations and feel confident moving forward.
What if I need more than 3 hours of implementation work?
The 3-hour implementation upgrade focuses on the highest-impact changes from your audit. If you need more extensive work after seeing the results, we can discuss additional design services or a more comprehensive website refresh.
Is this a one-time payment?
Yes! One payment, one comprehensive audit. If you choose the implementation upgrade, that’s also a one-time fee with no hidden costs.
What makes this different from a free website review?
This is a deep, professional audit from a brand and web designer who works specifically with wedding professionals. You’re getting tailored, strategic advice—not generic tips you could find in a blog post. Plus, the optional implementation means you don’t have to figure out how to make the changes yourself.
How to Book Your Website Design Audit
Ready to find out what’s really holding your website back?
Here’s how to book:
- Head to my contact page and fill out the inquiry form
- Select “Website Design Audit” as the service you’re interested in
- Choose whether you want the audit alone ($197) or audit + implementation ($597)
- Complete the brief questionnaire about your site and goals
- Once payment is received, I’ll get started
- You’ll receive your complete audit within 3-5 business days
Or, if you want to chat first and make sure this is the right fit, book a free 15-minute discovery call.
Final Thoughts
Your website should work as hard as you do.
It should be attracting your ideal clients, showcasing your best work, and converting visitors into inquiries. It should feel as polished and intentional as everything else you create.
If it’s not doing those things right now, it’s not because you failed or because your business isn’t good enough. It’s usually because of a few specific, fixable issues that are easy to miss when you’re too close to your own site.
Fresh eyes. Clear priorities. Actionable feedback.
That’s what the Website Design Audit gives you.
Stop wondering why your beautiful work isn’t translating into bookings. In less than a week, you’ll have a clear roadmap to a website that actually converts—and if you want, I’ll make it happen for you.
Book Your Website Audit – $197
Book Audit + Implementation – $597
Not sure if you need an audit or a full website refresh? Book a free discovery call and we’ll figure it out together.
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