A collection of thoughtful posts, practical resources, and creative inspiration. From behind-the-scenes looks at recent projects to helpful tips on branding, websites, and running a small creative business - you’ll find it all here.
There’s a particular kind of creative business that flies under the radar for a while — quietly building something beautiful, cultivating a real clientele, developing a point of view that’s entirely their own. And then one day, they look up and realize their brand hasn’t kept pace with any of it. That’s exactly where Desro […]


If you’re still using Linktree or another third-party tool to share your links on Instagram, you’re missing an opportunity to bring followers directly to your website. A custom links page for Instagram lets you control the design, showcase your brand personality, and keep your audience on your site instead of sending them elsewhere. In this […]

Whether you’ve just launched your website or you’re giving your existing site some extra love, setting up Google Search Console is a must. Think of it as your site’s direct line to Google – it tells you how your site is performing, helps you spot technical issues, and shows which pages are being indexed. In […]

Kristine Herman Photography is a wedding photographer looking for a brand identity that felt polished, cohesive, and aligned with her work. This project focused on wedding photography brand design, creating a visual identity that reflects her style and attracts the right clients. PROJECT OVERVIEW Semi-custom brand for Kristine Herman — a San Francisco wedding photographer. […]
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Salt and Spruce Creative Co. specializes in custom Showit website design and strategic branding for creatives and wedding professionals. Serving photographers, planners, florists, venues, and creatives nationwide with clarity, intention, and conversion-focused design.