If you’re craving a polished, professional brand but aren’t quite ready for a fully custom build, semi-custom brand kits might be exactly what you’re looking for.
At Salt & Spruce Creative, our semi-custom brand kits are designed for creative business owners who value thoughtful design, consistency, and ease, without the longer timeline or higher investment of custom branding.
This post breaks down what semi-custom branding actually is, who it’s best for, and how our refreshed brand kits work.
What Is a Semi-Custom Brand Kit?
A semi-custom brand kit sits beautifully between DIY branding and full custom design.
Instead of starting completely from scratch, you choose from a curated, professionally designed brand foundation. From there, we customize it to fit your business with intentional refinements like updated typography, color adjustments, logo customization, and brand application.
The result is a brand that feels cohesive, elevated, and uniquely yours, without reinventing the wheel.
What’s Included in Our Semi-Custom Brand Kits
Each Salt & Spruce semi-custom brand kit is thoughtfully designed to give you everything you need to show up consistently across your business.
Depending on the collection, your brand kit may include:
- Primary logo and secondary logo variations
- Submarks and icon marks
- Curated typography suite
- Refined color palette
- Brand pattern or texture elements
- Brand style guide for easy implementation
Everything is customized and delivered ready to use, so you’re not left guessing how to apply your brand once it’s complete.
Who Semi-Custom Branding Is Best For
Semi-custom brand kits are a great fit if you:
- Want a professional, cohesive brand without a long custom timeline
- Are launching a new business or refining an existing one
- Feel stuck with a DIY logo or inconsistent visuals
- Value elevated design but want a more approachable investment
They’re especially popular with photographers, wedding professionals, interior designers, and lifestyle brands who want a timeless look that grows with them.
Semi-Custom vs. Custom Branding: What’s the Difference?
The biggest difference comes down to scope and starting point.
With custom branding, we build your brand entirely from the ground up. Every decision is made specifically for your business, and the process is deeply collaborative from start to finish.
With semi-custom branding, the creative direction is already established. You’re choosing from a refined design foundation and tailoring it to fit your business. This allows for a quicker turnaround while still achieving a polished, intentional result.
Both options are strategic. The right choice depends on your current season and goals.
Our Refreshed Semi-Custom Brand Collections
Our semi-custom brand kits have recently been refreshed to reflect a more timeless, editorial approach, with flexibility built in for a wide range of creative businesses.
Each collection is designed to feel elevated but approachable, with clean typography, balanced layouts, and thoughtful details that won’t feel trendy six months from now.
If you’re looking for branding that feels calm, cohesive, and professional, these kits are designed with you in mind.
How the Semi-Custom Brand Process Works
Here’s what you can expect when you book a semi-custom brand kit with Salt & Spruce:
- Choose Your Brand Kit Select the collection that best fits your aesthetic and business style.
- Customization & Refinement We tailor the brand to your business with intentional adjustments to typography, color, and logo details.
- Final Delivery You receive a complete brand kit and style guide, ready to use across your website, marketing, and social platforms.
The process is streamlined, supportive, and designed to give you clarity and confidence in your brand.
Is a Semi-Custom Brand Kit Right for You?
If you’re ready to move past pieced-together visuals and into a brand that feels aligned and professional, semi-custom branding can be a powerful next step.
It’s a smart, strategic option for creatives who want design that works hard for their business without overcomplicating the process.
Ready to Explore Semi-Custom Branding?
You can view our current semi-custom brand kits and learn more about the process here:
Explore Semi-Custom Brand Kits
Want to explore our other services? Check out website design as well as Creative Collective, our comprehensive brand & website design package.
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