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Semi-Custom Brand Bar

written by

Jenrette Fowler

published on

January 26, 2022

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Brand Design, featured

I’m so excited to finally launch these new semi-custom brands!

I know how it is when you’re just starting out – you know how important branding is to your new business, but most of the time you don’t have the funds to fully invest in a full branding package. I get it! I was there when I first started my photography business (yep – I was a wedding photographer previously!). I wanted potential clients to take me seriously, but there was no way I could afford to invest thousands of dollars into branding when I literally didn’t even know if my business would be successful!

Enter the brand bar – featuring semi-custom (yet unique) brands to help you get your business off the ground.

  • A glass of water with a pear, three apple slices, and two business cards—one reading The Social Club and the other with SC in an oval—arranged on a beige surface with a soft shadow.
  • A flat lay of an open book on a light wood table, with a cup of espresso, two small white bowls, and three business cards labeled The Social Club, CAMDEP CO., and Creative Library.
  • A close-up of flowing, light-colored tulle fabric draped on a wooden floor, with a white, ornate letter P inside a shield outline superimposed over the image.
  • A stylish living room with large windows, cozy armchairs, a glass coffee table with flowers, and warm lighting. Overlaid text reads: “Candler Interiors Home + Lifestyle.”.
  • A person in swimwear stands on the edge of a sailboat, holding onto the railing over blue ocean water. The sky is clear and sunny. Text overlay reads The Social Club.
  • A bouquet of orange and white roses with greenery, wrapped in brown paper and tied with string, rests on a white fabric with Candler Co. Floral Design text overlayed in elegant font.

A person in swimwear stands on the edge of a sailboat, holding onto the railing over blue ocean water. The sky is clear and sunny. Text overlay reads The Social Club.
A bride and groom in wedding attire stand close together outdoors, holding a large bouquet of flowers. Text over the image reads, The Candler Collective, Atlanta, Georgia.
Outdoor dining setup on a wooden deck by a lake, surrounded by trees, with string lights overhead; The Pointe Hotel logo is overlaid on the image.
A stylish living room with large windows, cozy armchairs, a glass coffee table with flowers, and warm lighting. Overlaid text reads: “Candler Interiors Home + Lifestyle.”.

All packages include a primary and secondary logo, sub mark, favicon (for your website), color palette, font suggestions, and a custom inspiration board.

Choose the logo that best suits you and I’ll customize it for you! We still get to work together to bring your vision to life – just on a smaller scale!

The best part? Only 4 of each will be sold. That’s right – only 4, meaning your business will still be unique! Once they are sold out, they’re gone. Purchase your favorite today while it’s still available.

“Social Club”

  • A person in swimwear stands on the edge of a sailboat, holding onto the railing over blue ocean water. The sky is clear and sunny. Text overlay reads The Social Club.
  • A calm body of water with tree branches and Spanish moss hanging over it; soft sunlight and greenery in the background. The text the social club is written in cursive across the center.
  • A table set with sliced peaches, plums, berries, and nuts, next to a fork, knife, beige napkin, plates with cookies, and a floral arrangement; white Sc logo overlaid in the center.
A teal background with the words the SOCIAL CLUB in elegant black font centered. At the bottom, a white band reads PRIMARY LOGO on the left and SOCIAL CLUB BRAND KIT on the right in small uppercase letters.
A mustard yellow background with a black oval logo containing the letters SC. Text reads the social club, SOCIAL CLUB, 20—20, and at the bottom, SECONDARY LOGOS + ICON and SOCIAL CLUB BRAND KIT.

Perfect for restaurants, photographers, weddings, venues, and more. Includes a primary and secondary logo, submark, and a custom color palette.

VIEW THE BRAND

“The Pointe”

  • Outdoor dining setup on a wooden deck by a lake, surrounded by trees, with string lights overhead; The Pointe Hotel logo is overlaid on the image.
  • A woman in a lace wedding dress stands by the water with her back turned; overlaid text reads The Pointe Hotel.
  • A close-up of flowing, light-colored tulle fabric draped on a wooden floor, with a white, ornate letter P inside a shield outline superimposed over the image.
The Pointe Hotel logo in elegant, serif blue-grey font on a pale background, with a faint crest behind the word “Pointe.” Text at the bottom reads “Primary Logo” and “The Pointe Brand Kit.”.
A sage green background with white text reading The Pointe Hotel next to an outlined shield containing a stylized P. Bottom text says Secondary Logos • Icon and The Pointe Brand Kit.

The perfect combination of elegant and simplistic in one! “The Pointe” semi-custom brand is perfect for venues, events, interior designers, architects, designers, and more! Includes a primary and secondary logo, submark, and a custom color palette.

VIEW THE BRAND

“Candler”

  • A stylish living room with large windows, cozy armchairs, a glass coffee table with flowers, and warm lighting. Overlaid text reads: “Candler Interiors Home + Lifestyle.”.
  • Elegant living room with a fireplace, built-in shelves, mirror above the mantle, and sophisticated decor; logo for Candler Interiors with the tagline “Home. Lifestyle.” overlays the image.
  • Modern white minimalist house with flat roof and geometric design, featuring a small tree in front and a manicured lawn; translucent GH monogram logo in a circle overlays the image.
Minimalist logo on a tan background with white cursive text reading Candler Interiors and smaller capitalized text below saying HOME + LIFESTYLE. Bottom border includes PRIMARY LOGO and CANDLER BRAND KIT.
Two minimalist circular logos on a gray background; both feature the letters C and I. The left logo includes the text Candler Interiors Home • Lifestyle, and the right logo has only the letters in a circle.

The perfect combination of elegant and simplistic in one! Our “Candler” semi-custom logo is perfect for photographers, interior designers, architects, designers, and more! Includes a primary and secondary logo, submark, and a custom color palette.

VIEW THE BRAND

“Collective”

  • A bride and groom in wedding attire stand close together outdoors, holding a large bouquet of flowers. Text over the image reads, The Candler Collective, Atlanta, Georgia.
  • A bouquet of orange and white roses with greenery, wrapped in brown paper and tied with string, rests on a white fabric with Candler Co. Floral Design text overlayed in elegant font.
  • A bouquet of white and pink peonies in a burlap sack sits beside a ball of twine. Overlaid white letters C C and text ATL - GA are centered on the image.
A minimalist dark gray logo with the text The Candler Collective and Atlanta, Georgia in thin, elegant white font. Bottom bar reads Primary Logo and Collective Brand Kit.
A branding design for “Candler Collective” with minimalist text. Left: Rectangular logo reads “Candler Collective, Candler Co., Floral Design.” Right: Overlapping “C” letters above “ATL - GA” on a gray background.

Perfect for photographers, creative brands, boutiques, venues, and more. Includes a primary and secondary logo, submark, and a custom color palette.

VIEW THE BRAND

don’t forget to

PIN YOUR FAVORITES

A tablet displaying a website rests on a stack of papers on a wooden table, accompanied by a pen and scattered photos. Text reads “the Brand Bar, New in the Shop” and includes a website link at the bottom.
Dark teal graphic with white elegant text stating NEW: the brand bar, along with “Semi-Custom Brand Bar,” website www.saltandspruceco.com, and “DESIGNED BY //” in the corners. Minimal, modern design.
A flat lay of branding materials on an open book, including cards labeled SOCIAL CLUB and the brand bar, with a coffee cup and saucer beside them. The background features neutral tones and minimalist design.

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BEHIND THE screen

Hi, I'm  Jenrette.

I believe that slow, intentional design has staying power. That’s what led me to start Salt & Spruce Creative: to help passionate business owners bring their vision to life with brand and web design that’s refined, strategic, and rooted in story.

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