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Portfolio & Case Studies

The Velvet Loom

written by

Jenrette Fowler

published on

May 21, 2020

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Portfolio & Case Studies

PROJECT OVERVIEW

Logo design for The Velvet Loom — an interior design firm based in Lexington, KY.

INDUSTRY

Interior Design

WORK COMPLETED

Brand Design

Logo with the words the VL in large stylized letters and COLLABORATIVE DESIGN below, outlined by a gold rectangle with vertical gold lines on the right. The background is light gray.
  • Logo with text the WL Collaborative Design in elegant fonts, gold and gray lines, and a soft white background with subtle light and shadow patterns; PRIMARY LOGO is written at the bottom.
  • A modern, sunlit interior features a curved staircase and a stylish sofa with yellow and patterned cushions. Overlaid text reads “THE VELVET LOOM VL” with “SECONDARY LOGO” at the bottom.
  • Six circles in two rows show a color palette: mustard yellow, charcoal gray, cream, blush pink, light blue, and black, set against a light gray background. The words Color Palette are below.
  • A mood board featuring abstract art, textured patterns, a gold chandelier, motivational quote, ornate mirror, drinks with fruit, marble, agate, and botanical sketches, all arranged in a 3x3 grid with neutral, gold, and blue tones.
Text logo on a mustard yellow background reads the VELVET LOOM in elegant, white serif and script fonts.

Color Palette

  • A mustard yellow background with GOLDEN HOUR in large vertical white text. Smaller text reads “SALT + SPRUCE CREATIVE CO.” and color details: CMYK, RGB, and hex code #AF8A40.
  • A muted blue-gray color swatch labeled STEEL BLUE with text indicating CMYK, RGB, and hex values. SALT + SPRUCE CREATIVE CO. is written vertically along the left side.
  • A minimalist beige color swatch labeled MARSHMALLOW vertically, with branding Salt + Spruce Creative Co. on the left. Color details: CMYK 0, 2, 100, 12; RGB 225, 221, 210; HEX #E1DDD2.
  • A soft, pale pink background labeled BALLET SLIPPERS in elegant white vertical text, with color values CMYK: 0, 12, 100, 16, RGB: 214, 189, 180, and HEX: #D6BDB4 in the bottom right corner.

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BEHIND THE screen

Hi, I'm  Jenrette.

I believe that slow, intentional design has staying power. That’s what led me to start Salt & Spruce Creative: to help passionate business owners bring their vision to life with brand and web design that’s refined, strategic, and rooted in story.

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