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Portfolio & Case Studies

The Gathering Box

written by

Jenrette Fowler

published on

October 9, 2021

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Portfolio & Case Studies

PROJECT OVERVIEW

Brand design and website design for The Gathering Box  — a charcuterie and grazing table company.

INDUSTRY

Charcuterie Boards & Boxes

WORK COMPLETED

Brand Design + Website Design

ABOUT THE BRAND

“We create custom grazing/charcuterie boards, boxes, and tables to fit your needs. Whether it’s something small or big, ensure you show up with the best food to a gathering of friends.”

Dark, moody close-up of overlapping brown and green leaves with the white overlapping letters TGB in the center, framed by thin white corner brackets.
  • Dark green background with thin white lines framing the words THE GATHERING BOX in elegant, minimalist white letters at the center.
  • A minimalist logo with the white letters TGB stacked vertically, and THE GATHERING BOX written below on a light blue background with two corner brackets around the letters.
  • A ribbed glass vase holds a business card that reads THE GATHERING BOX in modern font. Another identical card lies flat on a white surface, casting soft shadows and light reflections.
  • A yellow glass cup and a folded card with TGB and The Gathering Box printed on it rest on a cream-colored fabric backdrop. A woven coaster is partially visible in the background.
  • A minimal workspace with a light wooden desk, a laptop displaying a food website, two stacked notebooks, a glass of water, and a potted plant on the floor against a white brick wall.
  • A brand board for The Gathering Box featuring a minimalist logo, color palette in neutral and green tones, business card, website preview, and decorative images with the logo and brand name displayed.
  • A color palette of eight squares in muted tones, including shades of beige, blue, green, and dark navy, arranged in two rows on a white background. Labeled “The Gathering Box” by Salt & Spruce Creative Co.

Color Palette

  • A deep blue color swatch labeled “Blue Whale” with its RGB code (29, 54, 68) and hex code (#1D3644). Salt + Spruce Creative Co. is written vertically on the left side.
  • A muted, pale green color swatch labeled Cascade with text on the left reading SALT + SPRUCE CREATIVE CO. and RGB values 149 166 162 and hex code #95A6A2 in the bottom right corner.

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BEHIND THE screen

Hi, I'm  Jenrette.

I believe that slow, intentional design has staying power. That’s what led me to start Salt & Spruce Creative: to help passionate business owners bring their vision to life with brand and web design that’s refined, strategic, and rooted in story.

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